This is an error page created for the EQ Bank log in page which will show up when the website experiences too many log ins at the same time. The goal was to show an overcrowded screen which reflects the actual situation.
This Error page is created for the EQ Bank log in page when users attempt too many incorrect passwords. The thinking behind this was to think of the user's perspective. Many times when users do not manage their different passwords effectively, they forget which password is for which site. Thus, the pig in the illustration is experiencing the same mismanagement of keys.
This error page shows up when there is an internal error within the digital banking website.
The goal of the concept was to ease people's minds by using humour as a device to calm people, since it probably isn't anything serious...
This error page displays when the user has logged into the digital banking website but has been inactive for too long.
These illustrations were created for an ad placements in Sail Canada's newsletter.
EQ Bank is also a proud partner of Plaid For Dad.

"Plaid for Dad was launched in 2015 to help raise awareness and vital research funds for prostate cancer. It has quickly become a fun and easy way for Canadians to celebrate dad and help the 1 in 7 men who will be diagnosed with prostate cancer in their lifetime."


As a partner, EQ Bank hosted events and promotions to promote Plaid For Dad and what it stands for.
This e-mail blast was part of the new GIC product launch by EQ Bank. Since the product was launched during the winter when snow was still heavy in most parts of Canada, the idea was to match the campaign with the season and play off the fact that as you invest in a GIC, your savings would increase in size, much like the snowball.

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